Digital & Motion Design
MyCover App
SERVICE
LOCATION
Digital & Motion Design
Nigeria
MyCover App
MyCoverGenius is a digital insurance platform that simplifies access to flexible, affordable coverage, enabling individuals and businesses to protect what matters with ease and confidence.
Project Overview
Role
Motion Design
Brand Design
Motion Designer
Brand Designer
THE TASK
MY ACTION
After the amiable product team delivered a jaw dropping and functional UI/UX design for the MyCover app, a step was taken back and it was determined that a magic touch was needed before it will be passed to the developers’ desk. Therefore, the man for the job was called. (Cue: I am the man)
I gave a critical look at the project, gave a analysis as the brand designer to ensure consistency, and strongly suggested employment of motion design to increase interaction and ultimately the User’s experience.
Then, I went to work!
Introducing MyCover App
Micro-animation interaction
Push to Download
The Result
The motion layer transformed the app from functional to feelable smoothing interactions, reinforcing brand consistency, and making every touchpoint feel intentional.
Beyond the app, a purpose built App Store and Google Play preview video gave the product a compelling first impression before a single download, directly lifting download rates.
The product team built something strong. The motion design made sure the world could see it.